saas

  • The Builder.ai Collapse: Sales vs Reality

    Following the collapse of Builder.ai, one of the most commonly mentioned quotes by its founder is where he said about wanting to make building an app as easy as ordering pizza.  Could it really become that? Possibly so, for there is no dearth of “make your own pizza” options around the corner of any London…

  • Two Startups: B2B Sales Strategy as Determinant of Fate

    In the summer of 2021, two B2B SaaS startups launched within weeks of each other. The world had started emerging from the global pandemic, but its effects were still reshaping how we work. Remote work had become the new default, and companies were scrambling to adapt to this fundamental shift. Sensing opportunity, countless startups began…