It was my first time at London Tech Week this year. All I remember is a lot of people walking around, not knowing where to go, trying to understand what’s going on. Or maybe that was just me. Definitely me. Maybe not just me. Other than actual people, of which there were around 20 to…
This week, I went to the City to meet a friend. I arrived fairly earlier than the appointed time. That’s something I still don’t like as much about traveling by National Rail, where you can reach a venue and be as much as half an hour early, unless you want to be almost half an…
Eid Mubarak. Two months and ten days after the end of Ramadan, it is time to celebrate again. As the millions who have gathered for Haj complete the obligatory prayers and rituals, the rest of the world joins them on the tenth day of Dhul Hijjah to perform a sacrifice following in the prophetic tradition…
The past weeks have been a time of quite a few firsts. I went for my first hike ever here in the UK. Organised by a group of a few London mosques, it felt like a nice way to get initiated into hiking. Plus, I had heard good things about the previous hike they did….
Easter Bank Holiday weekend over. School half term break is ongoing. If the life of a working parent is one filled with guilt, it is worse for a parent trying to start a new business. And if that wasn’t all, the onset of warm weather in this country makes it even worse. There is a…
This year was my eighth Eid away from home. Eight years, and home is still where I travelled thousands of miles away from. At what point does a place become home? Around two decades ago, after I had worked and lived in Delhi for a few years, I had returned from home after an Eid…
Here in the UK, we are officially smack in the middle of autumn in our household. That time of the year when you switch on the heating depending on how cold your feet feel. It is still a few days, or weeks, before we will switch to the thermostat’s programmed timer schedule. That will be…
Last week, I explored how job priorities shape the B2B buyer’s mindset when it comes to purchasing decisions. The reality is that unless your product solves a problem that ranks reasonably high on your buyer’s priority list, your chances of closing deals remain slim—regardless of how brilliant your solution might be. The key isn’t just…
There comes a stage early on in the B2B founder’s journey where they ask themselves: “Why aren’t people buying?”. This usually happens after they have exhausted their base of industry friends and contacts. The ones who are happily running pilots and demos, even gushing about how good the product is. This is the initial traction…
Sales is tough. And it is toughest for the first sales rep at any startup. Which in most cases, or at least those B2B startups which manage to get somewhere, happens to be the founder. The B2B founder as the first sales rep may sound intuitive. After all, there are many good reasons for this…