The Founder as the First Sales Rep
Sales is tough. And it is toughest for the first sales rep at any startup. Which in most cases, or at least those B2B startups which manage to get somewhere, happens to be the founder.…
The Blurry Lines Between Sales, Marketing, Customer Success & Product in Early-Stage Startups
The classic tension between Sales and Marketing teams makes each view the other as putting the cart before the horse that’s them. But if all you have is a hammer, which is all that a…
The Founder’s Sales Advantage: Five Evidence-Based Strategies for B2B Tech Success
Conventional wisdom suggests founders should step back from sales as quickly as possible. This approach misses a fundamental dynamic: the founder’s unique advantages in B2B sales environments. Academic research demonstrates that founder-led companies consistently outperform…
Eid and Lessons in Sales Leadership
Over the weekend, we observed Eid ul-Adha, honouring Prophet Ibrahim and the spirit of sacrifice he displayed in obeying Allah’s command. Religion isn’t considered the best place to derive business inspiration, especially in sales. Yet…